Record-breaking months

• Proptech advertising sounds like software. Agents buy proof from other agents.
• Testimonials shot like corporate B-roll kill the trust they are meant to build.
• Sales needed stories they could send after a demo — not another slide on time-saved.

Put the camera in real offices. Let principals talk in their own words. Cut for warmth and specifics, not slogans.

I edited a run of customer stories for Giraffe360, including Your Move Nolan Throw — 'Giraffe360 has contributed to our record breaking months.' The films were built to live on the website, in ads, and in a salesperson's follow-up, with social cuts from the same interview.

The best product film in this category is the one the customer would still stand behind if you played it in their own office.

• Turned customer proof into a repeatable film format, not a one-off favour.
• Gave sales a story they could send instead of a PDF.
• Built a library of voices the brand could keep using as the product evolved.