PRO Camera launch

• Media partners needed more billable output from a single visit, without growing the crew.
• A hardware launch dies if the film looks like a spec sheet.
• The story had to work for a webinar, a landing page, and a ten-second social cut from the same shoot.

Get on the ground. Shoot the camera in real homes, with the people who would actually use it, then cut a launch package that can be sliced for every channel.

I was on the Manchester launch shoot for the Giraffe PRO Camera and shaped the video that followed — hero launch, reviewer cutdowns, webinar clips. The idea is one capture, a complete listing kit, without making the hardware the hero at the expense of the agent's day.

Hardware launches are campaigns. The product is the proof. The film is how people remember it.

• Equipped launch week with a film system, not a single hero that could not be recut.
• Gave product marketing footage from the field instead of stock.
• Tied the PRO story to speed, engagement, and more from every job.