Work/Music Library Tools
Growth marketing · 2026
Music Library Tools
Brought in for digital ads, then built the groundwork: website revamp, landing pages, Google Analytics, Tag Manager, and Meta Business so customers could be tracked from first click to purchase.
Digital ads were the brief. Nothing was set up. The first job was the site and the tracking, then the campaigns could start.
Pain points
- The brief was paid acquisition, but the funnel underneath was missing. No reliable landing pages, no Analytics or Tag Manager, no Meta Business setup ready to attribute spend.
- You cannot run digital ads on hope. Without end-to-end tracking, creative tests and budget decisions are guesses.
- The product site needed a proper revamp before any campaign could land somewhere that matched the promise and converted.
Solution
Rebuild the marketing site, stand up landing pages for paid traffic, and wire Google Analytics, Google Tag Manager, and Meta Business so the team could follow a customer from the top of the funnel all the way to purchase, then start ads on solid footing.
Results
- Website revamp and landing pages ready for paid traffic: message match from ad click to page.
- Google Analytics and Google Tag Manager live so site actions and conversions can be attributed.
- Meta Business set up so Meta campaigns share the same measurement picture.
- Full-funnel tracking in place before ads scaled.
On this chapter
Not just the ad spend.
Site, landing pages, and full-funnel tracking before paid ads.
Case studies
Related work
01 from Music Library Tools