Zero Latency Abu Dhabi

• A new VR arcade in Abu Dhabi had to feel as big as the arena — largest free-roam wireless space, zero wires, up to eight players — before anyone put on a headset.
• Booking looked complicated from the outside. People needed a clear path from curiosity to ticket, not a wall of FAQs.
• Launch content needed energy and trust in the same breath — sell the thrill, then show how easy it is to book.

Build the site and the film system together. zerolatencyvr.ae as the front door. A hype film to make people want in. An explainer film to walk them through buying tickets online. Same voice on both — mine — so the brand sounded like one person, not a committee.

As Marketing Specialist (Feb–Jul 2021) I helped kickstart the launch campaigns for Zero Latency VR Abu Dhabi. I built the website and produced two films with my own voiceover: Welcome to Zero Latency Abu Dhabi for the hype, and Buying Tickets Online for the booking journey. Website, film, and VO as one launch package.

Free-roam VR sells on feeling first. Then it has to close on clarity. That was the brief.

• Gave the Abu Dhabi branch a live site and a film pair that covered both desire and conversion.
• Made booking feel walkable on camera — less mystery, more 'here's how you get in.'
• Put a consistent voice on the brand from day one of the UAE launch.