Work/Zero Latency VR Abu Dhabi
Marketing Specialist · Feb 2021 – Jul 2021
Zero Latency VR Abu Dhabi
Launch marketing for the free-roam VR arena in Abu Dhabi: website, hype film, booking explainer, and voiceover so people understood the experience before they arrived.
A venue launch with a clock on it. Film, web story, and voice in the same brief.
Pain points
- A free-roam VR arena opening in Abu Dhabi needed people to understand the experience before they walked in.
- Hype alone does not book sessions: the site and booking story had to make the visit feel inevitable.
- Launch timelines do not wait for a separate film team, web team, and VO booth.
Solution
One launch brief: website story, hype film, booking explainer, and voiceover, so the arena felt clear, exciting, and bookable before opening night.
Results
- Launch marketing live for Zero Latency VR Abu Dhabi: film, site, and booking path in the same package.
- Voiceover on the films so the experience had a consistent narrative.
- A venue launch that sold the night as much as the tech.
On this chapter
Work from this chapter.
Website, booking explainer, and a hype film, voiced by me.
Case studies
Related work
01 from Zero Latency