Work/Zero Latency VR Abu Dhabi/Zero Latency VR Abu Dhabi · 2021
Zero Latency Abu Dhabi
Launch marketing · Website · Explainer film · Voiceover
Launch marketing for the free-roam VR arena in Abu Dhabi: the website, a booking explainer, and a hype film, both voiced by me.
Visit the site →Pain points
- A new VR arcade in Abu Dhabi had to feel as big as the arena (largest free-roam wireless space, zero wires, up to eight players) before anyone put on a headset.
- Booking looked complicated from the outside. People needed a clear path from curiosity to ticket, not a wall of FAQs.
- Launch content needed energy and trust in the same breath: sell the thrill, then show how easy it is to book.
Solution
Build the site and the film system together: zerolatencyvr.ae as the front door, a hype film to make people want in, and an explainer film to walk them through buying tickets online. Same voice on both (mine), so the brand sounded like one person, not a committee.
Campaign
As Marketing Specialist (Feb–Jul 2021) I helped kickstart the launch campaigns for Zero Latency VR Abu Dhabi. I built the website and produced two films with my own voiceover: Welcome to Zero Latency Abu Dhabi for the hype, and Buying Tickets Online for the booking journey. Website, film, and VO as one launch package.
Free-roam VR sells on feeling first. Then it has to close on clarity. That was the brief.
Results
- Gave the Abu Dhabi branch a live site and a film pair that covered both desire and conversion.
- Made booking feel walkable on camera: less mystery, more 'here's how you get in.'
- Put a consistent voice on the brand from day one of the UAE launch.