Work/Giraffe360
Head of Video · Sep 2023 – May 2026
Giraffe360
Joined as Content Creator, promoted to Head of Video. Owned brand campaigns, customer films, product education, launches, and the creative-ops tools that stopped ad exports from eating the week.
Giraffe360 was not a showreel gig. It was Head of Video inside a product company, owning the films, the always-on content, and the operational problems that show up when you ship ads every fortnight across four markets.
Pain points
- A property media product needs films that sell the workflow in seconds, then feed paid, social, and sales from the same masters.
- Customer proof, education, and launch creative all had to ship on product cadence, not agency timelines.
- Paid social meant thirty-two ad versions every two weeks across markets and ratios. Editors were losing days to export grind.
Solution
Own the video lane end to end: brand and customer films, product education, launch content, and the Premiere + Media Encoder tooling that kept the export matrix from eating the week.
Results
- Campaigns like List Easy and customer stories that agents and paid teams could reuse.
- Education and launch films that explained the product without waiting on a live demo.
- An AI-assisted export app that turned hours of Media Encoder work into minutes.
On this chapter
Work from this chapter.
Film, launch, education, and the systems that kept ads shipping.
Case studies
Related work
05 from Giraffe360
List Easy
2024A product-led brand film that made listing a property feel effortless: one capture, a complete media kit, content ready for every channel.
Record-breaking months
2024Customer films that let agents say what the product cannot, including Your Move Nolan Throw's record-breaking months with Giraffe360.
Product education
2024–2025The full Using Your Giraffe360 training library: nine tutorial films covering the dashboard and editing tools, so agents could learn the…
PRO Camera launch
2025PRO Camera launch: briefed the video agency for the teaser and follow-on films, then ran a multi-city YouTube live programme from Southam…
Thirty-two exports. Every two weeks.
2024At Giraffe360 the bottleneck was not the edit, it was the export matrix. I used ChatGPT to build a custom app alongside Premiere Pro and…