PRO Camera launch

• A hardware launch needed a teaser for the event, plus films for digital ads and training, without an in-house crew that could carry all of it alone.
• The company was downsizing. YouTube live still had to happen, with guests in Miami, Manchester, and Riga, directed from Southampton.
• True live with three remote video streams is unforgiving: one weak link in OBS, VDO.Ninja, or the Q&A and the whole room sees it.

Brief the hired video agency on the teaser and the films that would feed ads and updated training. Own the live lane myself: OBS for the programme, VDO.Ninja for remote guests, Slido for Q&A, with a remote colleague in Latvia helping run the questions.

I helped brief the agency that made the launch teaser and the cutdowns we could reuse for digital ads and training. In parallel I ran the YouTube live programme. We started with four true live events: CEO in Miami, CCO in Manchester, product lead in Riga, all mixed by me in Southampton with OBS, VDO.Ninja, and Slido. After that we moved to two hybrid streams with pre-recorded interviews, then finished with two pre-recorded sessions we still put out live. For those hybrid and pre-recorded lives I used Riverside to streamline the recording, so remote guests could capture clean interviews without the full three-stream OBS risk of the true-live shows.

The PRO Camera launch was a steep live-production curve: three remote video streams into one Southampton desk, Slido Q&A with a colleague in Latvia, Riverside for the later hybrid and pre-recorded lives, and a small team shipping it for real.

• Agency briefing that gave the launch a teaser plus reusable ad and training films.
• Four true live YouTube events with three remote guest feeds controlled from Southampton.
• Two hybrid and two pre-recorded live streams, recorded through Riverside so the later programme stayed reliable on a small team.
• Live production skills the role did not have on paper before: OBS, VDO.Ninja, Slido, Riverside, and multi-city guest management.